Having completed projects for Regus, and now their Spaces facility, I’ve started to see a pattern that makes them stand out from other coworking office providers. While most such facilities work hard at maintaining the culture and ethos of a coworking environment, Spaces goes a few steps beyond. Here are a few pointers I took while JTCPL Designs worked with them for their latest address in Mumbai:
1. Staying true to values:
While it’s no surprise that Regus seating gets sold out early on, it was even more heartening to learn that at Spaces, they ensured the environment was occupied by a mix of different companies, and not dominated by one or two major players. They even went so far as to refuse an entity that was inclined to occupy a majority of the new facility.
2. Using contextuality to infuse uniqueness in a design:
Just like other Regus facilities, Spaces too comes with a robust guideline on the template of the workspace – right from standardised furniture to the evolved colour palettes associated with the Scandinavian origin brand. But we read between the lines to make sure there was a uniqueness to the space that made it stand out from the other facilities. We employed graphic design to blend in local elements into the interior.
3. Collaborating within one’s circle of unique abilities:
What made Spaces one of the most rewarding experiences as a designer was that they were willing to drive operations that lay within their expertise. Meanwhile, they allowed us to exercise freedom in the aspects we controlled.
4. Respect for the market:
A great deal of care has been taken to ensure that everything, right from the edges and paints to the quality of flooring and even the air conditioning at the new Space facilities is at par with global standards. This attention to detail in fit and finish makes me optimistic about the Indian consumer being taken seriously.
5. Being in it for the long run:
Regus’ steady rise within the Indian market assures me that they’re not here to burn out quickly. They have carved out a sustainable model for themselves, which is what sets them apart from their contenders. What makes me resonate with Regus is that their business plan makes sense in the longer run. As Good to Great author Jim Collins puts it, “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice.” With the choices they’re making, it’s very clear that they are here till the endgame.